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EQ3 San Francisco

Designed by Thom Fougere Studio. The EQ3's new American Flagship store is located in the heart of San Francisco's Design District.

Based around producing the best customer experience possible from store design, to product layout, the notion of typical showroom and customer interaction was re-imagined for this location. The newly renovated 12,000 sq ft showroom transforms the original warehouse building into a space that balances EQ3's modern aesthetic with the industrial nature of the historic structure. The flagship location features two distinct areas: the front half of the showroom showcasing EQ3's accessory boutique alongside highlights from EQ3's furniture line, and the second half exhibiting EQ3's entire furniture collection throughout a spacious and minimalist space. 

Also featured at this location is a shop-in-shop experience co-designed with Finnish design brand Marimekko. This space offers a curated selection of the Finnish company’s products, including fabrics, bedding, shower curtains, tableware, kitchen linens, and pillows.

EQ3 San Francisco

The EQ3's new American Flagship store is located in the heart of San Francisco's Design District.

Based around producing the best customer experience possible from store design, to product layout, the notion of typical showroom and customer interaction was re-imagined for this location. The newly renovated 12,000 sq ft showroom transforms the original warehouse building into a space that balances EQ3's modern aesthetic with the industrial nature of the historic structure. The flagship location features two distinct areas: the front half of the showroom showcasing EQ3's accessory boutique alongside highlights from EQ3's furniture line, and the second half exhibiting EQ3's entire furniture collection throughout a spacious and minimalist space. 

Also featured at this location is a shop-in-shop experience co-designed with Finnish design brand Marimekko. This space offers a curated selection of the Finnish company’s products, including fabrics, bedding, shower curtains, tableware, kitchen linens, and pillows.

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Thom Fougere San Francisco
EQ3 San Francisco
Thom Fougere San Francisco
Thom Fougere San Francisco EQ3
Thom Fougere EQ3 San Francisco
Thom Fougere EQ3 San Francisco
EQ3 San Francisco
Thom Fougere EQ3 San Francisco
Thom Fougere EQ3 San Francisco

Photos and sketches by : Thom Fougere

Location: San Francisco, USA
Completion: 2014
For: EQ3 Ltd
Size: 12,000sqft
Collaborators: EQ3 Marketing Dept., Interior Design Dept.